Project
In this project, I embarked on a creative journey, starting with a prompt idea and ultimately crafting a mobile app for a Drone delivery company. The primary goal of the project was to provide users with an exceptional experience, simplifying the process of scheduling a delivery for their very first time.
Goals
Design a seamless delivery scheduling user flow with intuitive navigation
Provide accelerators to expedite user flow completion
Enhance user engagement with proactive communication throughout the flow
Empathizing with the user
In pursuit of a thorough understanding of the app's target users, a series of user interviews were conducted. Participants from various backgrounds were engaged to gain insights into their needs, preferences, and pain points, culminating in the identification and deep comprehension of the personas expected to utilize the application.
Geovane
Age: 27
Family: Lives alone
Occupation: Tech Startup CEO
Geovane is an entrepreneur living in a big city where new technologies are tested often. At his company, he often needs signatures from third parties, which need to be fast sometimes to maintain his company fully operating.
Amanda
Age: 22
Family: Lives with parents
Occupation: Tech Internship
Amanda often looks for new technologies to use in her personal life and job. She works at a tech company where they recurrently need a fast delivery service. One of her usual tasks as an engineering intern is to find ways to improve processes.
The competitors
After conducting a comprehensive competitor's audit, the findings revealed several key insights:
Drag to view all
Ideation process
Leveraging the insights obtained from the personas and competitor research, a clearer starting point emerged. I employed the Crazy 8's method to envision the user's interactions during typical usage scenarios.
Wireframing
After completing the initial round of wireframes, I conducted a usability study involving several users to assess the strengths and areas requiring enhancement. The study revealed specific shortcomings and opportunities for improvement in the app, including:
Drag to view all
User journey
Seamless navigation
Dronelivery's primary incoming method relies on cutting-edge technology, necessitating a thorough discovery phase in the application's design.One of the implemented enhancements to improve user navigation was keeping the flow's steps visible to the user.
Drag to view all
Consistent design system
Achieving design consistency can be challenging at times. However, for Dronelivery's concept, simplicity was key. The primary color chosen was white, lending a clean and uncluttered appearance to most designs, while various shades of blue were thoughtfully employed for details and focal points.
Keeping the user informed
During the Usability Study, several users expressed concerns regarding the availability of information throughout the user flow. This need arose primarily due to users' limited knowledge of the technology.
Style guide
The company's branding objectives focused on showcasing professionalism and dispelling the preconception that drones are merely toys. To address this, specific design decisions were made, including:
Drag to view all
