Making complex products
feel effortless.

I’m Leo Denega, a Product Designer working across product strategy, UX, and design systems. I turn complex workflows into clear, accessible products that work for both users and the business.

5+ years in Product Design

B2B SaaS & platforms

Design systems & AI

↓ Explore my work

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Energyline dashboard

A dashboard concept for energy teams to review customer application, undestand progress, and act on what needs attention.

Product Designer

UI

AI Assist

An AI-powered writing tool that lets users select text inside any input and instantly generate improved suggestions while keeping the original intent.

AI

Motion

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Finbooks website

Redesigned the website to boost engagement with AI and financial services.

Web Design

UI

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Service Blueprint

Streamlined Accountability Team workflow with a service blueprint.

Service Design

Documentation

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User Communication

Improved Thomson Reuters’ emails and notification touchpoints.

UX

Documentation

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E-mail App Onboarding

Designed Umbler’s onboarding for easy, smooth email setup.

UI

Mobile

Token refactor

Renewing the tokens to improve consistency, accessibility and usability.

UI

Documentation

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E-mail Marketing tool

Improved Email Marketing usability using UX research.

UI

Desktop

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Medtime

Simplified medication management with Medtime’s personalized alarms.

Study case

UI

Mobile

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Dronelivery

Created a drone delivery app for easy first-time scheduling.

Study case

UI

Mobile

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Cadatrapet

Designed Cadastrapet app for Pet IDs and medical history tracking.

Study case

UI

Mobile

How I work

I turn complex problems into clear, thoughtful experiences. Most projects move through four stages, and each one shapes the next.

  1. Strategy

    Solve the right problem.

    I connect user needs, business goals, and product constraints to establish a clear direction. The goal is to solve the right problem before investing in the wrong solution.

    Seen in Finbooks website

  2. UX

    Turn complexity into clarity.

    I turn complex workflows and scattered information into clear experiences. Research, user flows, and service blueprints help uncover friction and reveal where the product needs to improve.

    Seen in E-mail Marketing tool, Service Blueprint

  3. UI

    Make the details matter.

    I bring clarity to interfaces through visual hierarchy, accessible contrast, and thoughtful interaction design. Every detail should serve a purpose, from the first impression to the smallest interaction.

    Seen in Energyline dashboard, AI Assist

  4. Systems

    Design for what comes next.

    I turn design decisions into reusable patterns, tokens, and documentation that keep products consistent and accessible as they grow. I also explore AI tools to reduce repetitive work and improve the design process.

    Seen in Token refactor, Design Documentation

Good product design isn't just how it looks. It's how you think, what you solve, and what you make possible.

AI sandbox

I use AI to build custom tools that adapt to how I work — automating repetitive tasks, speeding up workflows, and giving me more time to focus on design.

AccessibilityGPT

An AI-powered tool that analyzes UI screenshots, identifies contrast issues, compares them against the design system, and proposes accessible design tokens to fix them.

Accessibility

WCAG

Design Documentation

An AI-powered tool that turns designers’ notes and definitions into structured, reusable design documentation—making documentation faster, more consistent, and easier to maintain.

Design Systems

Documentation

Contrast Tokens

An AI-powered tool that analyzes UI screenshots, identifies contrast issues, compares them against the design system, and proposes accessible design tokens to fix them.

Accessibility

WCAG

I build clarity into complex products, creating experiences that make sense for people and business.

About me

5+ years as a Product Designer, turning complex problems into clear, thoughtful experiences — across strategy, UX, systems, and UI.

I’m drawn to patterns and systems, connecting user needs with business goals to create products that are consistent, accessible, and built to scale. Lately, I’ve also been exploring AI to improve how I design, build, and work.

Outside of work, you'll find me making coffee ☕️, cooking 🍳, planning my next trip ✈️, or drawing ✍️.

Relevan links

Download Resume

Just a few KBs・PDF file

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Contact me

Feel free to reach me at leonardo.denega@hotmail.com

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