Leo Denega

Work AI Sandbox About

About me

5+ years as a Product Designer, turning complex problems into clear, thoughtful experiences — across strategy, UX, systems, and UI.

I’m drawn to patterns and systems, connecting user needs with business goals to create products that are consistent, accessible, and built to scale. Lately, I’ve also been exploring AI to improve how I design, build, and work.

Outside of work, you'll find me making coffee ☕️, cooking 🍳, planning my next trip ✈️, or drawing ✍️.

Sidenote: Yes, this is my homemade pizza. No, I don't share the recipe.

How I work

When turning complex problems into clear, thoughtful experiences, most projects move through four stages, and each one shapes the next.

  1. Strategy

    Solve the right problem.

    I connect user needs, business goals, and product constraints to establish a clear direction. The goal is to solve the right problem before investing in the wrong solution.

    Seen in Finbooks website

  2. UX

    Turn complexity into clarity.

    I turn complex workflows and scattered information into clear experiences. Research, user flows, and service blueprints help uncover friction and reveal where the product needs to improve.

    Seen in E-mail Marketing tool, Service Blueprint

  3. UI

    Make the details matter.

    I bring clarity to interfaces through visual hierarchy, accessible contrast, and thoughtful interaction design. Every detail should serve a purpose, from the first impression to the smallest interaction.

    Seen in Energyline dashboard, AI Assist

  4. Systems

    Design for what comes next.

    I turn design decisions into reusable patterns, tokens, and documentation that keep products consistent and accessible as they grow. I also explore AI tools to reduce repetitive work and improve the design process.

    Seen in Token refactor, Design Documentation

Good product design isn't just how it looks. It's how you think, what you solve, and what you make possible.